The success stems from the questioning of ideal beauty
For 14 years, POEM, a Thai fashion brand causes a sensation in the fashion scene from a hum- ble beginning of a small boutique in Siam Square to a couturier whose designs appeared on Oscar’s red carpet. The success stems from the questioning of ideal beauty, the retrospect of glorious fashion in the past through women’s dresses and the harmony of fashion history, poetic lines and contemporary sil- houettes.
“Dressmaking Tradition, Modern Mastery”
“Dressmaking Tradition, Modern Mastery” is the definition of POEM’s fashion that brings the luxu- ry of dressmaking tradition to women’s lifestyle. The journey from the past to present without limitation of trends to dictate relevance, dedication to design concept and deep understanding of fashion makes POEM “the Secret World of Glamour” that delivers elegant luxe and unparalleled fashion experience to every woman upon entry. Welcome to the secret world of POEM.
Each design by POEM is a result of fastidious research
Each design by POEM is a result of fastidious research of patterns and silhouettes from every period, blended with unique and experimental design approach of designer team, led by Chavanon Caisiri and Phuwadol Trithanya, Architecture graduates from Chulalongkorn University. Two designers of different time period work together to create a harmonious design concept based on logic and aes- thetic, calculation of structure and contrast pairing of shapes, materials and colors, especially the crisp architectural lines and forms that reflect their background. And from their close observation of women’s physiques, Chavanon and Phuwadol can create structures and silhouettes that bless POEM women with grace, gentleness and power.
The flashy digital era, fast-paced lifestyle and the dwindling of refinement
The flashy digital era, fast-paced lifestyle and the dwindling of refinement in modern living in- spires POEM to create a new value – affordable luxury. POEM is a clothing line that blends boutique dressmaking tradition with modern production and lifestyle, one of Thailand’s very few fashion houses that believe in haute craftsmanship, precise sartorial skills and expertise that passes on from one gener- ation to another. POEM employs highly skilled dressmakers that are able to build both classic and con- temporary patterns to create womenswear that are “timeless, noble and glamorous”.
Hourglass silhouette from the 1950s is turned into an undergarment
Hourglass silhouette from the 1950s is turned into an undergarment where the fabric’s weight and grain help create natural volume. New technologies birthed from experimental minds of POEM’s de- signer team make the brand a Thai fashion house that specializes in the use of synthetic materials. Fab- rics such as the highly flexible and extra durable polyester and silk blend with synthetic fibers that holds its shape well are incorporated with optical illusion concept, narrating technological marvel through tex- tures of different fabrics that are wrapped around POEM women’s bodies, enticing them with refreshing use of structure, colors and classic patte rns with contemporary flair that ultimately become POEM’s sig- nature.
Besides the concept of past-to-present
Besides the concept of past-to-present, POEM’s storytelling revolves around the brilliant attitude of the brand that communicates with inspiration drawn from different sources, and not necessarily the ideal beauty. POEM gets to know its women, their societal roles and their needs, and fully supports women’s rights and equality. And with the attitude that transcends beyond fashion to style, POEM’s only mission is to treat every woman with luxurious elegance for them to shine in their own unique way.
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